Startup Incubation Programs


Berman Group was contracted by SODA Inc. (one of several government funded founder-focused incubators in New Zealand ) to deliver specialised services of Business Growth Manager (2/2012 – 7/2015 ) and also as Acting CEO (12/2013 – 5/2014).

We were responsible for the design, implementation and management of SODA’s core service – incubation programmes for Start-up companies. We have worked with SODA and its mentors organised in Team SODA and we gradually fine-tuned these programmes into a three level engagement with startup founder teams beginning with Ignite workshops, continuing to 12-week intensive formal pre-incubation programme known as SODA Lift and then into full-incubation known as SODA Boost.

SODA has received international recognition for the quality and structure of these programmes as reflected by (1) being invited to present on SODA LIFT in April 2013 as part of the NBIA Conference in Boston to incubator managers from around the world but also by (2) being featured in academic articles on global best practices on business incubation (Dinah Adkins, 2014) and finally by the government agency Callaghan Innovation awarding SODA with a 3-year contract to deliver these incubation services in the Waikato region of New Zealand.

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